Program
Module 1: Strategy and Analysis
Strategy
Markets (estimation, evolution, choice)
Competitors (establish and retain market relevance)
Analysis
Measuring business success (or lack thereof)
Biases (what they are and how to prevent them)
How to recognize when people use statistics to lie
Risk Management
Estimating risks
Planning non-estimable risks
Using risk (antifragility)
The Strategy part contains numerous case studies.
The Risk Management approach used here is Nassim Taleb’s.
Module 2: Marketing and Sales, Innovation
Marketing
Product design
Measuring (product perception and sales feedback)
Product launch
Sales
Customer types
Managing the pipeline
Why customers buy (and why they don’t)
Frictionless sales
Managing the salesforce
Negotiating techniques
Presentation skills
How to design mind-changing presentations
How to deliver them
Innovation
How and where to innovate
How to foster a culture of innovation in your company
Module 3: Operations Management
Process management
Key Performance Indicators (how to set them and how to measure them)
Getting workers to follow processes
Change management
Safety management
Project management
Effective project management
Achieving efficacy, achieving efficiency
What will go wrong and what to do about it
This class isn’t about common project management theories, but is based on actual practices implemented in the day-to-day operations of some of the most successful corporations. All parts of this class include numerous case studies (real ones, personally experienced by the lecturer).
Module 4: Soft Skills
Managing the self
Personal productivity (how to achieve by the end of the day what’s on your to-do list)
Delegating
Career management (planning one’s own career, and realizing it)
Managing others
Performance management
Effective Leadership
Changing behaviors
Changing cultures
Holding meetings
Giving feedback and conflict resolutions