Courses available for enrollment
The Core MBA
Luca’s Core MBA is an Intensive MBA (Master in Business Administration). It will teach you to manage people, projects and processes, and will boost your career by teaching you how to control what you felt was out of control. You can find the detailed program at the bottom of the page.
The approach
This course focuses on best practices actually implemented by some of the most successful companies. Theory which doesn’t hold to the test of reality isn’t taught here.
The lecturer, Luca Dell’Anna is an experienced Operational Excellence consultant who worked with many international corporations and who practiced in the Consulting division of DuPont, the world leader in Workplace Safety and Operational Excellence consulting. His CV can be downloaded here.
Who is this course for?
The course is intended for managers who never received an extensive training on management best practices, or for graduates who, after a few years working in a company, would aspire to move to a management position.
Managers will enjoy a down-to-earth approach on how to solve practical problems they might have been encountering in their day-to-day, and a toolset of the best practices used by some of the most effective companies in their own field.
Graduates will enjoy a realistic view of the real-world problems they will face in their career, and proven techniques for how to solve them in practice, not in theory.
This course does not require any previous formal knowledge, but any participant will strongly benefit from some experience working in a company or factory environment and in having managed teams, to have an idea of the real problematics one might encounter in such environments.
Certification
Participants will receive a certificate, provided that they attend at least 80% of the course hours.
Alumni benefits
Alumni of the course will receive access to a reserved newsletter, with periodic articles and tips. They will also receive a free electronic copy of every past and future book published by Luca. We are also working on a dedicated forum, where to discuss and network with all the other alumni of Core MBA.
Program
Module 1: Strategy and Analysis
Strategy
Markets (estimation, evolution, choice)
Competitors (establish and retain market relevance)
Analysis
Measuring business success (or lack thereof)
Biases (what they are and how to prevent them)
How to recognize when people use statistics to lie
Risk Management
Estimating risks
Planning non-estimable risks
Using risk (antifragility)
The Strategy part contains numerous case studies.
The Risk Management approach used here is Nassim Taleb’s.
Module 2: Marketing and Sales, Innovation
Marketing
Product design
Measuring (product perception and sales feedback)
Product launch
Sales
Customer types
Managing the pipeline
Why customers buy (and why they don’t)
Frictionless sales
Managing the salesforce
Negotiating techniques
Presentation skills
How to design mind-changing presentations
How to deliver them
Innovation
How and where to innovate
How to foster a culture of innovation in your company
Module 3: Operations Management
Process management
Key Performance Indicators (how to set them and how to measure them)
Getting workers to follow processes
Change management
Safety management
Project management
Effective project management
Achieving efficacy, achieving efficiency
What will go wrong and what to do about it
This class isn’t about common project management theories, but is based on actual practices implemented in the day-to-day operations of some of the most successful corporations. All parts of this class include numerous case studies (real ones, personally experienced by the lecturer).
Module 4: Soft Skills
Managing the self
Personal productivity (how to achieve by the end of the day what’s on your to-do list)
Delegating
Career management (planning one’s own career, and realizing it)
Managing others
Performance management
Effective Leadership
Changing behaviors
Changing cultures
Holding meetings
Giving feedback and conflict resolutions